Perfect Companion
WATER<LESS® INNOVATIONS

Production techniques that use far less water than traditional methods.

LESS IS MORE
Every drop counts, so we got serious about saving
water. Our designers are constantly thinking of new
ways to create the same denim you love while
cutting back on H2O, such as reusing water during
production and creating new finishes that require
less water than traditional processes. To date, we
use more than 20 water-saving finish techniques,
and we share our methods with others to inspire
industry-wide progress.


BY THE NUMBERS
So far, we’ve saved more than 1.8 billion liters and recycled more than 129 million liters of water. As of today, more than 40% of all Levi’s® products are made with Water<Less® techniques. But we won’t stop there.
THE FUTURE
We can reduce up to 96% of the water normally used in denim finishing, the final stage in making of a pair of jeans. By 2020, our goal is for 80% of all Levi’s® products to be made using Water<Less® innovations.

BETTER COTTON INITIATIVE
Growing quality crops to
better the environment
and its farmers.
WHY IT’S IMPORTANT
The Better Cotton Initiative trains farmers to use less water, pesticides, insecticides and synthetic fertilizer when growing cotton plants. Using new agricultural techniques, farmers can reduce their inputs and increase their yields, leading to higher profits and less of an environmental impact.
THE FUTURE OF COTTON
The Better Cotton Initiative launched in 2010. As of today, more than 20% of the cotton we use qualifies as Better Cotton — but we want to keep this movement going. By 2020, our goal is for 95% of our cotton to come from sustainable sources.

SCREENED CHEMISTRY METHOD
ABOUT THE APPROACH
For years, we’ve held ourselves to high standards
in eliminating harmful chemicals from our supply
chain—but our team saw an opportunity to do more.
Screened Chemistry goes beyond restricting
substances and serves as a method to screen
every formulation before it enters our supply chain.
This means we identify better alternatives and
eliminate hazardous substances before
production begins.
BY THE NUMBERS
More than 20 of our suppliers have adopted the Screened Chemistry approach, and our Eureka Innovation Lab in San Francisco is already 100% based on these techniques.
A LOOK AT WHAT’S AHEAD
By 2020, we want all Levi Strauss & Co. suppliers to use the Screened Chemistry method. We’re also sharing our screening methods with other companies with the goal of igniting industry-wide change.


Production techniques that use far less water than traditional methods.

RESPONSIBLE DOWN STANDARD


Ultra-warm filling sourced
by using the best practices
in animal welfare.
WHAT IT IS
Thanks to its warmth and lightweight pile, down
filling makes up a variety of products, from home
interiors to coats and jackets. But the methods of
acquiring down feathers aren’t always ethical.

Because of this, we source ours using methods
approved by the Responsible Down Standard, which
indicates that the feathers come from the animal
without plucking or force-feeding.

GET DOWN — RESPONSIBLY
You can make a positive impact on the industry by supporting companies that practice responsible production methods. When shopping for down-lined pieces, always look for the Responsible Down Standard logo and learn about where your materials come from.